Frase
About FraseFrase is an all-in-one AI content platform that streamlines SEO research, content outlining, writing, and optimization—helping creators rank higher faster.
What is Frase?
Frase is an AI-powered content platform that helps writers, marketers, and SEO professionals quickly turn keyword ideas into well-researched, search-optimized articles. Think of it as a smart assistant that analyzes what’s already ranking in Google and then helps you craft better content—including optimized outlines and brief suggestions—based on real data.
It streamlines the entire content workflow—research, outline, draft, and optimize—all in one place. Instead of juggling multiple tools, Frase centralizes the process and even provides analytics to ensure your content is ranking and improving.
On top of writing, Frase also offers features like front-end optimization, topic scoring, a customizable chatbot (Frase Answers), and integrations with tools like Google Docs and WordPress—making content creation faster, smarter, and more effective.
Key Features of Frase
- SERP-Driven Research & Insights: Instantly analyzes top-ranking pages to surface headers, questions, stats, and content structure—giving you a clear picture of what works.
- AI-Powered Content Briefs & Outlines: Automatically generates structured outlines and briefs, complete with recommended headings and keywords.
- AI Writing Assistance: Generate intros, paragraphs, FAQs, and full drafts with AI tools, including templates and “Write for Me” capabilities.
- Real-Time Content Optimization: Provides topic scores, keyword gap analysis, and competitor comparisons to help optimize content within the editor.
- Frase Answers Chatbot + Analytics: Build a custom chatbot using your content to automatically answer questions and track content performance with analytics and SEO alerts.
Who Can Use Frase?
- Content Marketers & SEO Specialists looking to research and optimize content efficiently.
- Marketing Agencies & In-House Teams that need collaboration, template reuse, and scale.
- Bloggers/Small Businesses seeking structured guidance for content creation without deep SEO knowledge.
- Enterprise Marketing Teams requiring advanced workflows, governance, analytics, and security.
Why Frase Is Better Than Its Competitors?
Frase shines because it merges SEO insights with AI content creation in one intuitive platform. Unlike tools that only assist with writing or SEO separately, Frase does both—letting you research, write, and optimize your content without switching apps.
It also provides unmatched automation: instant briefs, outline building, AI drafting, and real-time topic scoring. This integrated αlpha workflow significantly speeds up content creation while improving quality and relevancy.
Moreover, Frase includes unique additions like a customizable chatbot (Frase Answers), analytics-driven alerts, and brand governance tools (brand voices, reference docs, preferred terms)—features often missing in competitor products.
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Hindi, Bahasa Indonesia, Finnish, Romanian, Danish, Norwegian, Thai, Malayalam
Frase offers a unified content creation environment: begin with SERP research that extracts the most relevant topics, headings, and keywords from Google’s top-ranking pages. Use an AI-powered Outline Builder to structure your content and generate detailed briefs in seconds.
Its in-editor AI writing assistant lets you draft intros, headers, full sections, FAQ answers, or even complete rank-ready drafts. Whether you need a short rewrite or a full article, Frase’s templates and AI tools reduce writer’s block and improve content speed and quality.
As you write, real-time optimization tools like topic modeling, keyword gap comparison, and scoring metrics alert you to areas needing improvement. Integrations with Google Docs, WordPress, analytics dashboards, and a custom chatbot (Frase Answers) all empower a content-first approach backed by SEO insights.
2015
United States
Private
Frase, Inc. is a U.S.-based startup founded circa 2015 by Tomas Ratia and Robbie Britt, focused on making SEO content creation smarter and more scalable.
They’ve built a platform serving over 30,000 content creators, marketing teams, agencies, and enterprises—integrating AI research, writing, and optimization with collaboration and analytics at its core.
Frase continuously enhances its product through integrations (e.g., Google Docs, WordPress, Search Console), governance tools (brand voices, reference docs), and innovations such as the AI-powered chatbot Frase Answers, catering to diverse team needs.
They maintain transparent pricing tiers ranging from Starter to Enterprise, plus pay-as-you-go AI documents—backed by positive reviews and a reputation for ease of use, thorough functionality, and strong customer support.
Starter Plan
$45
MonthlyProfessional Plan
$115
MonthlyEnterprise Plan
Custom
MonthlyPay as you go Plan
$3.50
Pay whenever you need extra docsWhat is a frase used for?
Frase is used to streamline and enhance SEO-focused content creation and optimization by providing AI-powered research, writing assistance, and content briefs. It helps users generate data-driven content by analyzing top-ranking competitor pages to identify topic gaps, generate outlines, and offer AI-assisted writing support.
Is the frase "ai" good?
Yes, it is generally considered a good and effective AI tool for content creators, SEO professionals, and marketers due to its comprehensive research and content optimization features.
Does Frase use GPT-3 for content generation?
What integrations does Frase offer?
How do I get customer support?
You can contact Frase support by submitting a ticket through their Help Center. The contact form allows a user to choose from various topics, including questions about features, billing issues, or technical problems.
Frase saves time on content research and planning, thanks to its AI briefs and outline automation. Its ability to optimize based on SERP data makes it particularly valuable for SEO-focused workflows.The platform integrates AI writing and SEO tools more comprehensively than many competitors, and users praise its strong blend of automation, data-driven optimization, and user-friendly design.
Pros
- Unified workflow: Do research, write, and optimize without juggling 5 different tools.
- Smart AI briefs & outlines: Cuts research time in half by auto-structuring your content.
- Real-time SEO scoring: See instantly where your article stands compared to competitors.
- Frase Answers chatbot: Adds an interactive FAQ/assistant layer on your site.
- Flexible plans: From enterprise scale to pay-as-you-go, it works for different budgets.
Cons
- AI feels generic at times: Especially intros and conclusions, which often need a human touch.
- Cluttered interface: New users might feel overwhelmed by the many options and tabs.
- Pricing hurdle: Monthly plans can feel pricey if you’re a solo blogger or freelancer.
- Advanced features locked: API access, governance, and certain add-ons are only in higher tiers.
- Risk of over-automation: Too much reliance on AI can weaken creativity or unique brand voice.
Final Verdict
Frase is a brilliantly unified content tool for anyone focused on SEO-driven writing. Its combination of AI brief generation, SERP analysis, real-time optimization, and collaborative governance features outpaces many standalone writing or SEO platforms. While it may demand a learning curve and a moderate investment, the time saved and quality lifted make it an excellent choice for agencies, teams, and serious content creators.
CA Tushar Makkar
