Dataslayer
About DataslayerDataslayer is a helpful tool that automatically moves your marketing data from places like Facebook and Google into spreadsheets or dashboards. It saves you time by refreshing your reports automatically so you don't have to copy and paste data manually.
What is Dataslayer?
Dataslayer is a high-performance marketing data automation platform designed to simplify the complex process of reporting and data analysis. At its core, it acts as a bridge, pulling raw data from various digital marketing channels, such as Google Ads, Meta, and TikTok, and feeding it directly into familiar destinations like Google Sheets, Looker Studio, and BI tools.
By automating the extraction and refresh of these metrics, it eliminates the need for manual CSV exports and repetitive copy-pasting, allowing marketers to focus on strategy rather than spreadsheet maintenance.
Key Features of Dataslayer
- 50+ Native Connectors: Seamless integration with major platforms including Google Ads, Facebook Ads, LinkedIn, Shopify, and Amazon.
- Multi-Destination Support: Export data to Google Sheets, Microsoft Excel, Looker Studio, BigQuery, and Power BI.
- Automated Data Refreshes: Schedule reports to update hourly, daily, or weekly to ensure your dashboards always reflect real-time performance.
- Supermetrics Query Importer: A dedicated tool that allows users to migrate existing Supermetrics queries into Dataslayer with a single click.
- AI Insights & MCP: Uses AI to query marketing data through natural language and provides automated analysis of dashboard performance.
Who Can Use Dataslayer?
- Digital Marketing Agencies: For managing dozens of clients and automating monthly performance reports.
- E-commerce Owners: To track sales, ROAS, and inventory by syncing Shopify or Amazon data with marketing spend.
- Freelance PPC Specialists: For high-level reporting without the enterprise-level price tag.
- Data Analysts: Who need clean, raw data in BigQuery or SQL databases for advanced modeling.
Why Is It Better Than Its Competitors?
- Usage-Based Pricing: Unlike competitors who charge per user or per data source, Dataslayer charges based on API calls, making it significantly more affordable for large teams.
- Seamless Migration: It is the only major tool with a “one-click” migration feature for Supermetrics users, removing the friction of switching platforms.
- Zero Learning Curve: It operates as a side-bar extension within your existing spreadsheets, meaning you don’t have to learn a new interface.
English
Dataslayer.ai is a robust ETL (Extract, Transform, Load) solution tailored specifically for the digital marketing ecosystem. It transforms popular reporting destinations into powerful analytics hubs by automating the flow of data from over 50 advertising and SEO platforms. Whether you are building a simple client report in Google Sheets or a complex cross-channel dashboard in Looker Studio, Dataslayer ensures your data is accurate, unsampled, and updated on your specific schedule. Its primary value proposition lies in its ability to provide enterprise-grade data pipelines with a user-friendly, “no-code” implementation.
2020
Madrid, Community of Madrid, Spain
Private
Dataslayer.ai is developed by a team of data engineers and digital marketers who recognized a glaring gap in the market: the need for an affordable, scalable alternative to expensive reporting legacy tools. Headquartered in Spain and serving over 1,000 companies globally, the company prioritizes transparency and security, maintaining SOC 2 Type 2 and ISO 27001 certifications. They are known for a “customer-first” development roadmap, frequently releasing new connectors and AI-driven features based directly on user feedback.
Starter
$39
MonthlyAdvanced
$139
MonthlyPro
$419
MonthlyBusiness
Custom
Does Dataslayer store my data?
No. Dataslayer acts as a pipe. It fetches data from the API and sends it directly to your destination (e.g., Google Sheets) without storing it on its own servers.
Can I use it for Microsoft Excel?
Yes, Dataslayer has a dedicated connector specifically for the desktop and web versions of Microsoft Excel.
What is an API Call in their pricing?
An API call is essentially one request for data. For example, refreshing a single sheet with Google Ads data counts as one call.
Is there a limit on how many users can access the account?
Most paid plans offer unlimited users within the same domain, making it highly collaborative.
Does it support GA4?
Yes, it has full support for Google Analytics 4, including custom dimensions and metrics.
Can I blend data from different sources?
Yes, you can pull data from Facebook and Google Ads into the same sheet or dashboard to calculate cross-channel ROAS.
Dataslayer has effectively disrupted the marketing middleware market by offering a ‘Supermetrics-level’ experience at a fraction of the cost. While it may lack the ultra-complex data transformation layers of enterprise-heavy tools like Adverity, its simplicity, AI-driven natural language querying, and reliability make it the best ROI choice for 90% of marketing agencies today.
Pros
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Exceptional Value: Offers significant savings up to 70-80% compared to major legacy competitors like Supermetrics.
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No Seat Limits: Most plans include unlimited users and data sources, preventing the per-user price creep common in SaaS.
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Superior Support: Consistently earns high marks for responsive, personalized customer service and troubleshooting.
Cons
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Speed with Large Datasets: Processing and refreshing massive historical datasets (e.g., an entire year of data) can occasionally be time-consuming.
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Limited Built-in Transformation: Lacks advanced data mapping or heavy internal cleaning features, most transformation must happen in the destination tool.
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API Rate Sensitivity: Heavy users must carefully manage daily API call limits to avoid Too Many Requests errors from third-party platforms.
Final Verdict
Dataslayer is the smart buyer’s choice for marketing automation. If you need reliable, automated reporting without the aggressive per-user pricing of legacy competitors, this tool provides the best balance of power, support, and affordability currently on the market.
CA Tushar Makkar