Durable
About DurableDurable is an AI tool that helps you build a professional business website in just 30 seconds. It also includes built-in tools to help you manage customers, send invoices, and grow your business easily.
What is Durable?
Durable is an all-in-one, AI-powered business platform designed to help service-oriented entrepreneurs go from idea to online in under 30 seconds. Unlike traditional website builders that provide a blank canvas, Durable uses generative AI to instantly build a complete website, including professional copy, industry-specific images, and a contact form, based solely on your business name and location.
Beyond the website, it functions as a lightweight business operating system, integrating a CRM, invoicing tools, and an AI assistant to manage the back-office tasks of a solo venture.
Key Features of Durable
- AI Website Generator: Creates a multi-page, mobile-responsive site with SEO-optimized text and professional imagery in seconds.
- Integrated CRM: Automatically captures leads from your website and allows you to manage customer relationships in one place.
- AI Brand Builder: Instantly generates logos, color palettes, and professional slogans to establish your brand identity.
- Automated Invoicing: A built-in system to send professional invoices and collect payments via Stripe.
- AI Blog & Ad Writer: Tools that generate marketing content and Google search ads to drive traffic to your new site.
Who Can Use Durable?
- Service Professionals: Landscapers, plumbers, handymen, and house cleaners who need a digital storefront without the tech headache.
- Freelancers & Consultants: Writers, photographers, and tutors who want a professional portfolio and a way to bill clients.
- Local Small Businesses: Real estate agents, local cafes, or boutique shops looking to improve their local SEO presence.
- Side-Hustlers: Anyone testing a business idea who wants to launch a landing page immediately with zero upfront cost.
Why is it Better Than Its Competitors?
- Speed Over Manual Labor: While Wix and Squarespace require hours of dragging and dropping, Durable generates a 90% finished product in seconds.
- No Tool Fatigue: It replaces the need for separate subscriptions for a website builder, a CRM, and an invoicing app by housing them under one roof.
- Frictionless SEO: Durable automatically optimizes your site for local search terms (e.g., “Plumber in Chicago”) without you needing to understand meta tags.
- Low Barrier to Entry: The AI handles the creative block of writing copy, making it far superior for non-writers compared to traditional builders.
English
Durable is the world’s fastest AI website builder and a comprehensive management suite for small business owners. It is engineered to eliminate the technical and creative hurdles of starting a business. By simply entering a business category and name, the platform’s proprietary AI scans millions of data points to assemble a site that is aesthetically modern and functionally robust. It isn’t just a website; it’s a digital headquarters that automates everything from lead generation to final payment.
2021
Vancouver, Canada
Private
Durable.co is a Canadian-based technology company founded by James Clift with a mission to make self-employment easier than having a job. Launched in 2022, the company has rapidly scaled, powering over 10 million websites globally. They focus on the “indie-entrepreneur” market, providing high-quality, AI-integrated software that was previously only accessible to large companies with dedicated IT and marketing budgets.
Do I need a domain name before starting?
No, Durable provides a subdomain for free and offers a custom domain on paid plans.
Can I edit the AI-generated text?
Yes, everything the AI generates is 100% editable and customizable.
Is the website mobile-friendly?
Yes, every site is automatically optimized for phones, tablets, and desktops.
How does the invoicing work?
It integrates with Stripe, allowing you to send invoices and receive credit card payments directly.
Can I move my site to another host?
No, Durable is a closed ecosystem; your site and business tools live on their platform.
Does it support multiple languages?
Yes, the builder currently supports English, Spanish, French, and several other major languages.
Durable is the easy button for the service economy. While it lacks the deep customization of a platform like Webflow, it wins on sheer velocity and integrated utility. It is less of a design tool and more of a business-in-a-box that removes every excuse for not having a professional online presence.
Pros
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Unmatched Setup Speed: Go from nothing to a live URL in less than a minute.
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Integrated Ecosystem: Built-in CRM and invoicing eliminate the need for third-party plugins.
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AI-Driven Content: Generates surprisingly high-quality, industry-specific copy and imagery.
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Extreme Simplicity: Requires zero technical knowledge or design eye to get a professional result.
Cons
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Limited Customization: You cannot move elements with pixel-perfect precision like in Wix.
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Template Similarity: Many Durable sites share a similar structural DNA, which may feel generic for high-end brands.
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E-commerce Limitations: Primarily built for service businesses, not high-volume online retailers.
Final Verdict
Durable is the gold standard for service-based entrepreneurs who value time over design complexity. If you need a functional, professional business presence by the time you finish your coffee, there is no better tool on the market today.
CA Tushar Makkar
