Landbot
About LandbotLandbot is a simple tool that helps you turn boring website forms into friendly, chat-based conversations without needing to code. It makes it easy to create automated chatbots for your website or WhatsApp to help you collect leads and answer customer questions instantly.
What is Landbot?
Landbot.io is a powerful no-code chatbot platform designed to transform traditional, static lead-capture forms into engaging, conversational experiences. Built on the philosophy that the best interface is a conversation, it allows businesses to create interactive chatbots for websites, WhatsApp, and Facebook Messenger without writing a single line of code.
By combining a visual drag-and-drop builder with sophisticated logic, Landbot helps teams automate customer interactions, qualify leads in real-time, and streamline support workflows. It effectively bridges the gap between simple rule-based bots and advanced AI agents, making high-level automation accessible to marketing and operations teams alike.
Key Features of Landbot
- Visual Flow Builder: An intuitive drag-and-drop canvas that allows you to map out complex conversation paths with ease.
- Multi-Channel Deployment: Build once and deploy across your website, WhatsApp, Facebook Messenger, or via API.
- AI & Rule-Based Logic: Seamlessly blend structured decision trees with generative AI (powered by LLMs) to handle both simple and complex queries.
- Native Integrations: Direct connections with HubSpot, Salesforce, Google Sheets, Slack, Zapier, and Mailchimp.
- Bricks & Templates: Pre-built Bricks allow you to reuse common flow sections (like email verification) across multiple bots to save time.
Who Can Use Landbot?
- Marketing Teams: To create conversational landing pages that convert higher than traditional forms.
- Sales & Lead Gen Experts: To qualify prospects 24/7 and push data directly into a CRM.
- Customer Support Departments: To automate FAQs and handle routine tickets, reducing team overhead.
- E-commerce Owners: To assist customers with product discovery and order tracking on WhatsApp or web.
- Operations Managers: To automate internal data collection, employee onboarding, or survey gathering.
Why is it Better Than Its Competitors?
- Form-to-Conversation Specialist: Unlike Typeform, which focuses on surveys, Landbot creates a living chat experience that feels like a human interaction.
- Ease of Use vs. Power: It is significantly easier to learn than enterprise tools like Intercom, yet offers deeper customization than simple bot builders like Tidio.
- WhatsApp Dominance: Its WhatsApp API integration is one of the most robust in the market, allowing for complex automation that many competitors lack.
- Hybrid Flexibility: Most platforms force you to choose between a rigid rule-based bot or an unpredictable AI bot; Landbot allows you to mix both in a single flow.
Landbot is an all-in-one conversational marketing and automation toolkit. It stands out by replacing boring input fields with interactive bubbles, rich media, and personalized logic. The platform provides a full-screen Conversational Landing Page format that is proven to boost conversion rates by keeping users focused on the dialogue. Whether you are building a simple FAQ bot or a complex WhatsApp sales funnel, Landbot provides the flexibility to design, test, and launch in minutes, effectively turning your website into a 24/7 automated sales assistant.
2017
Barcelona, Spain
Private
Founded in 2017 and headquartered in Barcelona, Landbot has quickly become a leader in the conversational software space. With a mission to make communication between companies and people more human, they serve over 50,000 users worldwide, ranging from startups to Fortune 500 companies. The company is known for its user-first approach, offering extensive documentation through the Landbot Academy and maintaining a high-quality support rating among the no-code community.
Starter
$45
MonthlyPro
$110
MonthlyBusiness
Starting at $450
MonthlyDo I need to know how to code to use Landbot?
No, Landbot is a 100% no-code platform. You use a visual interface to drag and connect “blocks” to build your conversation.
Can Landbot handle human handoff?
Yes, you can set a trigger in the bot flow that automatically notifies a human agent to take over the chat in the Landbot Team Inbox.
Does it work with WhatsApp?
Yes, Landbot is an official WhatsApp Business Solution Provider, allowing you to build and manage WhatsApp bots directly.
Can I use my own branding?
Yes, paid plans allow you to remove the Powered by Landbot logo and fully customize colors, fonts, and avatars to match your brand.
Is Landbot GDPR compliant?
Yes, Landbot is fully compliant with GDPR and offers features to manage user data consent and privacy.
Can Landbot collect payments?
Yes, through a native Stripe integration, you can process payments directly within the chat interface.
Landbot competitors focus on the backend AI, Landbot focuses on the user experience, making the act of giving information feel like a game rather than a chore. It is the most intuitive builder for marketers who want power without the technical headache.
Pros
-
Incredible visual builder that makes designing complex logic feel like playing with LEGO.
-
Conversational landing pages significantly outperform traditional static lead forms.
-
Excellent WhatsApp API integration and template library.
-
Seamlessly blends rule-based flows with modern AI (LLM) capabilities.
Cons
-
Pricing can scale quickly if you have high chat volumes or need WhatsApp.
-
The Team Inbox is functional but less robust than dedicated support tools like Zendesk.
-
Advanced customization (CSS/JS) is powerful but hidden behind higher-tier plans.
Final Verdict
Landbot is the premier choice for businesses that want to prioritize user engagement and lead conversion through conversation. While it may be pricier than basic alternatives, its ease of use and form-to-chat conversion power make it an essential tool for any modern marketing stack.
CA Tushar Makkar
