Phot.AI
About Phot.AIPhot.AI is a powerful, user-friendly AI image editing and content creation tool with 30+ tools, custom templates, and automation
What is Phot.AI?
Phot.AI is a cloud-based platform for image editing, content creation, and visual automation. It offers over 30 AI tools: everything from background removal, object manipulation, image enhancement, generative fill, to creating complete visuals like product ads and banners.
It works via web and mobile (apps) so you can edit photos, generate images from text prompts, and adjust visuals on the go. It is built with creators, marketers, and e-commerce sellers in mind. Anyone who needs good-looking images fast and often.
Phot.AI also provides API access, which allows developers or businesses to integrate its image editing/manipulation tools into their apps or workflows. This covers things like background removal, image enhancement, etc.
Key Features of Phot.AI
- Background Remover / Replacer: Instantly remove or replace backgrounds to give images a clean or customised look.
- Object Remover / Replacer: Remove unwanted items (objects, people, text) or swap them seamlessly.
- Image Enhancer & Upscaler: Automatically improve image quality by sharpening, denoising, and raising resolution.
- AI Generative Tools: Generate new images from text prompts; extend images beyond original borders; apply styles or fill generative content.
- Design Studio & Templates: Custom templates, tools to build banners, ads, product visuals; automating repetitive visuals for marketplaces.
Who Can Use Phot.AI?
- E-commerce Sellers: can create product ads, catalogues, and listings with clean, consistent visuals.
- Content Creators & Influencers: can boost visual content for social media, improve photos fast, apply styles, etc.
- Marketers & Ad Teams: for banners, campaign visuals, seasonal promos, consistent branding.
- Freelancers & Designers: who need tools to speed up editing, design, and deliver polished visuals.
- Businesses integrating visuals into apps / APIs: who want automated image tools in their product workflows or content pipelines.
Why Phot.AI is Better Than Its Competitors?
- Breadth of tools: It gives access to many varied tools (object removal/replacement, background editing, generative fill, upscaling, etc.) under one roof. No need for many separate tools.
- Automation + templates: Helps non-designers produce polished, high-quality visuals quickly via templates and AI-assisted features.
- API + integration options: Businesses can integrate image editing capabilities into their own systems.
- Mobile + Web flexibility: Edit from browser or phone, making it convenient for people on the move.
- Free trial / free tier: lets users test before committing, easing the risk.
Phot.AI is a visual automation and editing platform powered by AI. Its product includes a suite of tools for both creation and enhancement of images: generative image tools, style effects, background and object removal/replacement, plus tools to enhance image quality such as upscaling, sharpening, and noise reduction.
It is accessible via web-app, and has mobile apps for iOS/Android. You can upload your own photos, or work from text prompts, apply templates, use creative effects, and export images optimized for different uses (ads, product photos, social media).
The product also supports bulk features (editing many images at once), has API endpoints for developers, a large library of templates (10,000+), and works across devices. It emphasizes speed, ease of use, and high-quality output without requiring advanced design skills.
2022
Gurgaon, Haryana
Private
Phot.AI is built by a team focused on combining AI, design, and automation. Their goal is to reduce the manual time spent on visual content production.
The company offers tools that suit novices (templates, simple tools) while also giving more advanced features (object removal, generative fill, API) so professional users can get fine control.
Phot.AI emphasizes collaboration and scalability: you can scale visual production for marketing teams, eCommerce catalogs, advertisers etc. Their tools allow bulk edits, consistent branding, and fast iterations.
The leadership seems to include people with experience in product design, engineering, growth, etc. They also believe in visual automation: using AI to push mundane editing tasks into automated workflows so users can focus on creative or strategic aspects.
Pro Plan
$10.13
MonthlyTeams Plan
$40.55
MonthlyAgency/Business Plan
$901.34
MonthlyIs there a trial period available for the Phot.AI subscription?
Phot.AI offers both free and subscribed plans. At the moment, we do not offer a trial period for the premium plan. However, you can still experience the features and benefits of Phot.AI through our free plan.
Can I upgrade or downgrade my Phot.AI subscription plan?
Yes, you can upgrade or downgrade your Phot.AI subscription plan at any time. Simply go to your dashboard and switch to the desired plan.
How to use phot AI?
To use AI for photos, describe the image or edit you want in a text prompt, then use an AI-powered tool or app like Adobe Photoshop, Canva, Microsoft Designer, or Meta AI to generate or transform your image.
Can I cancel my Phot.AI subscription at any time?
Yes, you can cancel your Phot.AI subscription anytime. If you cancel during your subscription period, you will still have access to the premium features until the end of that billing cycle.
How can I adjust the lighting in the image?
You can edit the lighting in an image as follows –
- Upload an image to the AI photo background change tool.
- Enter the instructions to modify the lighting – eg, add studio lighting in the background or add diffused lighting to the background and press generate.
- Download the image generated.
Phot.AI as a strong tool in the visual content and marketing automation space. Its major strengths are speed, template-driven consistency, and lowered barrier to high-quality visuals. It competes with tools like Canva, Adobe Express, Fotor etc., but differentiates via having more focused image editing / generative AI for photo-centric tasks (object removal, background replacement, etc.). Phot.AI is well regarded for fast output, helping non-designers, and teams that want scalable visual content production rather than custom craftsman-level editing.
Pros
- Rich toolset: many AI tools in one platform (background, object, enhancement, generative etc.).
- Templates & speed: quick visuals using ready assets and templates.
- API availability: makes it usable for developers/automating workflows.
- Mobile + Web access: edit on multiple devices.
- Free trial / free-tier available: lowers barrier to try before buying.
Cons
- Limited language support: seems to support only English, may be less helpful for non-English speakers.
- Internet dependency:being cloud-based, you need good connection.
- Potential limits in advanced editing:color grading / very fine edits may not be as strong as specialized tools.
- Pricing may add up: for teams, high usage or frequent high resolution output, cost can grow.
- Feature gaps or upcoming tools: some tools are “upcoming,” so not all promised features are active yet.
Final Verdict
Phot.AI is a compelling tool if your priority is high-quality visual content quickly, especially for marketing, ads, social media, product photography. It shines in its wide feature set, usability, and the ability to automate repetitive design tasks. It might not fully replace advanced photo editing suites for those who want pixel-level control, color workflows, or heavy retouching, but for many businesses, creators, and eCommerce sellers, it offers excellent value and productivity.
CA Tushar Makkar
