Relay.app
About Relay.appRelay.app is the modern, no-code workflow automation platform that seamlessly integrates built-in AI and essential Human-in-the-Loop checkpoints to handle your most complex business processes. It empowers teams to build intelligent, reliable automations that go far beyond simple data synchronization.
What is Relay.app?
Relay.app is a modern, no-code workflow automation platform designed to empower individuals and teams to streamline operations by connecting their favorite business applications. Distinguishing itself from traditional Integration Platform as a Service tools, Relay.app is built from the ground up to deeply integrate AI agents and incorporate a Human-in-the-Loop model.
This unique combination allows users to automate complex, multi-step tasks, such as lead research, content summarization, and data synchronization, while ensuring crucial steps requiring human review, judgment, or data input are paused for oversight, making the automations both powerful and reliable.
Key Features of Relay.app
- Human-in-the-Loop: Easily insert manual steps for approvals, data gathering, or review within any automated workflow.
- Built-in AI Agents: Utilize powerful AI capabilities (from models like GPT, Gemini, and Claude) for tasks like summarizing content, qualifying leads, and generating text without needing external API keys.
- Intuitive No-Code Builder: A clean, visually intuitive user interface that makes creating complex, conditional workflows accessible to non-technical business users.
- Deep Integrations: Connects with all major business tools across CRM, project management, communication, and marketing, including HubSpot, Asana, Google Workspace, and Slack.
- Collaborative Design: Workflows and connections can be easily shared and edited among team members, making automation a team-wide operational asset.
Who Can Use Relay.app?
- Sales & Marketing Teams: Automatically qualify leads, update CRM records, and send personalized messages without manual work.
- Project Managers: Keep tools like Jira, Asana, and Slack in sync so everyone stays updated.
- Admin & Operations Staff: Automate reports, data entry, and repetitive requests to save time.
- Non-Technical Users: Perfect for anyone who wants strong automation without writing any code.
Why Is It Better Than Its Competitors?
- Native AI/Human Integration: It seamlessly embeds multi-model AI agents and crucial Human-in-the-Loop checkpoints, which its competitors often require as complicated, costly workarounds.
- Superior User Experience (UX): Reviewers frequently praise Relay’s modern, clean, and intuitive interface, making it easier to build, test, and maintain complex workflows compared to its more cluttered rivals.
- Collaboration First: The platform is inherently designed for team collaboration, allowing for shared workflows and connections across users, even on lower-tier plans.
- Better Support for Non-Technical Users: The platform is specifically optimized to be the easiest to use, democratizing powerful automation and AI for the less technical members of a team.
English
Relay.app is the next-generation workflow automation platform built for the age of AI. It empowers teams to create intelligent, end-to-end workflows by seamlessly integrating actions across all their apps, leveraging powerful built-in AI for tasks like summarization and lead qualification, and—crucially—embedding human checkpoints where oversight is needed. Stop managing complex API keys and brittle automations; Relay.app offers a modern, collaborative, and simple no-code environment to build durable operational processes that accelerate growth and eliminate repetitive work.
2021
San Francisco, California
Private
As a leading provider of AI-enhanced workflow automation, Relay.app is committed to democratizing operational efficiency for businesses of all sizes. Our platform is engineered to bridge the gap between AI power and human intelligence, allowing non-technical users to design sophisticated, mission-critical automations with confidence. We pride ourselves on a user-centric design, transparent usage-based pricing, and a highly responsive customer support team, ensuring our users not only get started quickly but also scale their automation efforts successfully.
$0
Free
MonthlyProfessional
$19
MonthlyTeam
$69
MonthlyEnterprise
Custom
Is Relay.app a no-code tool?
Yes, Relay.app is fundamentally a no-code platform, featuring a visual builder that allows users to create multi-step automations and integrate AI without writing any code.
How is Relay's Human-in-the-Loop feature used?
It’s used to pause a workflow and request a specific human action, such as an approval step, a decision based on conditions, or the manual input of data, ensuring critical processes have necessary oversight.
Does Relay.app charge separately for AI usage?
No, AI capabilities and credits are built directly into all paid plans, allowing users to leverage features like text generation and summarization without managing separate AI model accounts or API keys.
How does Relay.app compare to Zapier's integration library?
Zapier offers a vastly larger number of integrations, but Relay.app focuses on deep, high-quality integrations with the most popular business apps and includes all connectors in every plan.
What does a "step" mean in Relay.app's pricing?
A “step” typically refers to an action taken within a running workflow (excluding the initial trigger), acting as the primary metric for usage volume in their predictable, consumption-based pricing model.
Can I collaborate with my team on workflows?
Yes, unlike many alternatives, Relay.app is designed for collaboration, allowing teams to share, view, and collectively manage workflows and app connections, especially on the Team and Enterprise plans.
Relay.app successfully tackles the ‘last mile’ problem in business automation by flawlessly integrating AI and human oversight into a single, collaborative platform. While its integration library may not be as expansive as legacy tools, its modern UX, built-in AI functionality, and human-in-the-loop feature set a new standard for building intelligent, durable operational processes.
Pros
- Intuitive and clean user interface is easy for non-technical users.
- Native, included AI agents and multi-model access simplify advanced tasks.
- Human-in-the-Loop feature makes high-stakes automations reliable.
- Collaborative design makes it excellent for team and organizational use.
Cons
- Integration library is smaller compared to industry leaders like Zapier.
- Advanced branching logic may be less granular than some competitor tools.
- Per-step pricing model can get expensive for extremely high-volume, simple flows.
- Less suited for companies requiring self-hosting or extremely niche app connectors.
Final Verdict
Relay.app is the clear choice for teams prioritizing ease of use, predictable cost management, and the reliable integration of AI and human judgment into their core workflows. For businesses with common SaaS stacks seeking to operationalize AI without becoming a developer, Relay.app offers unparalleled value and a forward-thinking platform.
CA Tushar Makkar
