Simplified
About SimplifiedSimplified is an all-in-one AI tool that helps you design graphics, write content, generate and edit videos, and schedule social media posts in one place. It is built to make marketing fast and easy for creators and small businesses by replacing many complicated apps with a single workspace.
What is Simplified?
Simplified is a centralized, AI-powered super-app that consolidates video generation, graphic design, copywriting, and social media management into a single workspace. Instead of forcing users to hop between Canva for visuals, Jasper for text, and Buffer for scheduling, Simplified integrates these workflows into one continuous loop.
By leveraging multimodal AI, it allows a user to generate a blog post, turn it into a social media graphic, animate it into a video, and schedule it for publication, all without leaving the browser tab.
Key Features of Simplified
- AI Writer & Copywriter: Generates over 50+ types of copy, including SEO blogs, product descriptions, and ad scripts, with a built-in plagiarism checker.
- No-Code Graphic Design: A drag-and-drop editor featuring thousands of templates, AI background removers, and magic resizing for various social platforms.
- AI Video Editor & Animator: Converts long-form video into viral shorts, generates AI subtitles, and offers a library of stock footage and music.
- Social Media Scheduler: A native planning tool to bulk-schedule and publish content across Instagram, TikTok, LinkedIn, and more.
- Brand Kits: Stores logos, fonts, and color palettes to ensure consistent branding across all AI-generated assets.
Who Can Use Simplified?
- Solopreneurs & Freelancers: Those who need to be their own marketing agency and don’t have the budget for multiple subscriptions.
- Small Business Owners: Founders who want professional-grade marketing without deep technical or design skills.
- Social Media Managers: Teams looking to streamline the transition from content creation to scheduling.
- Marketing Agencies: Organizations managing multiple clients who require separate workspaces and brand kits.
Why Is It Better Than Its Competitors?
- Cost Efficiency: One subscription replaces 4–5 specialized tools (Design, Video, Writing, Scheduling, Analytics).
- Workflow Continuity: Eliminates the context switching tax, your AI-generated text is already available in your design editor.
- Generous Free Tier: Unlike many specialized AI tools, Simplified offers a “Free Forever” plan with surprisingly robust capabilities.
- Seamless Collaboration: Real-time commenting and shared workspaces make it more team-friendly than many standalone AI writers.
Simplified is the world’s first integrated AI platform designed for the modern creator economy. It serves as a productivity powerhouse where artificial intelligence acts as a collaborative partner rather than just a tool. The platform is built on the principle of Multimodal Creation, meaning it understands how to bridge the gap between different media types. Whether you are building a presentation from a text prompt or repurposing a YouTube video into 10 TikToks, Simplified automates the tedious manual work of resizing, formatting, and rephrasing, allowing you to focus on high-level strategy.
2020
San Francisco, California
Private
Founded by Ajay Yadav, Simplified is backed by a team of innovators dedicated to democratizing high-end marketing tools. The company’s mission is to eliminate the complexity of the modern martech stack by providing an accessible, all-in-one environment. With a community of over 2 million users, Simplified has rapidly evolved into a leading player in the AI productivity space, known for its rapid feature deployment and user-centric design approach.
Pro
$29
MonthlyBusiness
$79
MonthlyGrowth
$119
MonthlyIs Simplified better than Canva?
While Canva is a design leader, Simplified is better if you need integrated AI writing and native social scheduling in one place.
Can I use Simplified for free?
Yes, there is a Free Forever plan that includes basic design tools, limited AI words, and social publishing.
Does it support video editing?
Yes. It features an AI-driven video editor that can trim, animate, and even generate subtitles automatically.
Can I collaborate with my team?
Yes, paid plans offer shared workspaces, real-time commenting, and team-specific brand kits.
Does Simplified generate AI images?
Yes, it has an integrated AI Image Generator (text-to-image) to create custom visuals for your designs.
Are the AI outputs original?
The AI Writer generates unique content based on your prompts, and there is a built-in plagiarism checker to ensure originality.
Simplified is one of the most efficient tools for those who find themselves overwhelmed by the subscription fatigue of modern marketing. While specialized tools like Jasper might offer deeper nuance in long-form writing, Simplified wins on the sheer speed of its end-to-end workflow.
Pros
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Unbeatable all-in-one value for money.
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Extremely shallow learning curve for beginners.
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Powerful AI automation for repetitive tasks (like resizing).
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Centralized brand management for consistency.
Cons
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AI writing can occasionally feel generic without heavy prompting.
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Interface can feel cluttered due to the sheer number of features.
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Not as deep in pro features as specialized tools like Adobe or Figma.
Final Verdict
Simplified is the ultimate one-stop shop for 90% of marketing needs. If you want to stop juggling five different apps and start producing content at scale, this is your most logical investment for 2025.
CA Tushar Makkar
