Supermetrics
About SupermetricsWhat is Supermetrics? Supermetrics is a leading data integration and ETL (Extract, Transform, Load) platform designed to streamline the process of moving marketing data from various silos into preferred reporting, visualization, and storage tools. Instead of manual data exports and tedious copy-pasting into spreadsheets, Supermetrics automates the delivery of performance metrics from platforms like Facebook…
What is Supermetrics?
Supermetrics is a leading data integration and ETL (Extract, Transform, Load) platform designed to streamline the process of moving marketing data from various silos into preferred reporting, visualization, and storage tools. Instead of manual data exports and tedious copy-pasting into spreadsheets, Supermetrics automates the delivery of performance metrics from platforms like Facebook Ads, Google Ads, and Shopify directly into destinations such as Google Sheets, Looker Studio, Excel, and big data warehouses like BigQuery.
By acting as a seamless bridge between data sources and destination tools, it empowers businesses to centralize their marketing intelligence, ensuring that data is always fresh, accurate, and ready for analysis without the need for complex coding or technical infrastructure.
Key Features of Supermetrics
- No-Code Data Pipelines: Connect marketing platforms to destinations in minutes without writing a single line of SQL or Python.
- Automated Data Refreshes: Schedule updates (hourly, daily, or weekly) so your reports are always current.
- Massive Connector Library: Access to 100+ integrations, including social media, paid search, SEO, and e-commerce platforms.
- Historical Data Retrieval: Easily pull years of back-dated data to perform year-over-year or longitudinal analysis.
- Data Transformation: Clean and map data during the transfer process to ensure consistency across different platforms.
Who Can Use Supermetrics?
- Performance Marketers: To track ROI and ROAS across multiple paid channels in one place.
- Marketing Agencies: To automate client reporting and manage dozens of accounts efficiently.
- Data Analysts: To pipe clean marketing data into warehouses for advanced modeling and BI.
- SEO Specialists: To monitor keyword rankings and organic traffic alongside backlink data.
- E-commerce Owners: To sync store data (Shopify/Amazon) with advertising spend to calculate true profitability.
Why is it Better Than Its Competitors?
- Granularity: It offers more specific metrics and dimensions than most competitors, allowing for deeper “drill-down” analysis.
- Stability: Known for having the most stable API connections in the industry, meaning fewer broken reports.
- Native Integration: Unlike tools that force you into their own proprietary dashboard, Supermetrics brings data to your preferred environment (like Excel or Sheets).
- Speed to Value: The setup time is significantly faster than enterprise ETL tools like Fivetran or Funnel.io for marketing-specific use cases.
- Field Mapping: Superior ability to blend data from different sources into a unified schema.
English
Supermetrics serves as the connective tissue of a modern marketing tech stack. It eliminates the friction of data fragmentation by providing a no-code interface where users can select their data sources, choose specific metrics and dimensions, and schedule automated refreshes. Whether you are building a real-time executive dashboard or conducting a deep-dive audit of multi-channel ad spend, the platform ensures high-fidelity data transfer. Its modular nature allows it to scale from solo freelancers needing a simple spreadsheet connector to enterprise-level organizations requiring robust data pipelines for cloud warehouses.
2013
Helsinki, Finland
Private
Supermetrics is a Helsinki-based technology company founded in 2013 with a mission to help marketers make better decisions through data. As one of the most widely adopted data integration tools in the ecosystem, they have built a reputation for reliability and deep API expertise. The company maintains official partnerships with major platforms like Google, Meta, and HubSpot, ensuring that their connectors are always updated to reflect the latest API changes. With a global footprint and thousands of customers ranging from boutique agencies to Fortune 500 companies, Supermetrics is recognized as a pioneer in the “data-to-dashboard” movement.
Starter
$37
MonthlyGrowth
$199
MonthlyPro
$499
MonthlyEnterprise
Custom
Do I need to know how to code to use Supermetrics?
No, it is a completely no-code tool designed for marketers, not just developers.
Does Supermetrics store my data?
No, it acts as a pipeline. It fetches data from the source and pushes it to your destination without storing it on their servers.
Can I combine data from Facebook and Google Ads?
Yes, you can blend data from different sources to see your total cross-channel ad spend.
What happens if an API changes?
Supermetrics manages the API maintenance, so your reports continue to work even when platforms update their back-ends.
Is there a free trial?
Yes, Supermetrics typically offers a 14-day free trial with full functionality.
Can I automate my reports to send via email?
Yes, by using the scheduling features in Google Sheets or Looker Studio alongside Supermetrics.
Supermetrics remains the gold standard for marketing data extraction because it respects the workflow of the analyst. While many competitors try to lock users into a closed ecosystem, Supermetrics empowers users to remain in the tools they already love. It turns a 5-hour reporting task into a 5-minute automated refresh, making it an essential ROI-positive investment for any data-driven department.
Pros
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User-Friendly: Extremely easy to set up for anyone comfortable with a spreadsheet.
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Versatile: Supports an industry-leading range of data destinations and sources.
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Reliable: High uptime and proactive updates when platforms like Facebook change their API.
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Scalable: Moves seamlessly from simple spreadsheets to complex cloud data warehouses.
Cons
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Cost: It is often more expensive than entry-level competitors like Porter Metrics.
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Learning Curve: While no-code, mastering complex data blending requires some practice.
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A-la-carte Pricing: Costs can add up quickly if you need multiple destinations (e.g., both Sheets and Looker Studio).
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Support Speed: Standard tier support can sometimes be slower during high-volume periods.
Final Verdict
Supermetrics is the premier choice for marketing professionals who value data accuracy and time efficiency. While it carries a premium price tag, the hours saved on manual data entry and the elimination of human error make it an indispensable tool for any scaling agency or data-centric marketing team.
CA Tushar Makkar