Zapier
About ZapierZapier is the leading no-code automation platform that connects over 8,000 apps, enabling users to build powerful, multi-step workflows (Zaps) without writing a line of code. It acts as the central hub to seamlessly automate repetitive tasks and orchestrate AI tools across your entire business system.
What is Zapier?
Zapier is a powerful, no-code automation platform designed to connect over 8,000 web applications, allowing individuals and businesses to build sophisticated, multi-step workflows known as Zaps. It serves as the central orchestration layer for a company’s entire tech stack, enabling data to move automatically between otherwise disconnected tools like Slack, Google Sheets, Salesforce, and specialized AI services.
By monitoring a “Trigger” event in one app and executing one or more “Actions” in others, Zapier eliminates repetitive manual data entry and tasks, safely scaling operations, AI workflows, and data management across all teams, from a single user to an entire enterprise.
Key Features of Zapier
- 8,000+ App Integrations: The largest ecosystem of pre-built connections, including hundreds of AI tools.
- Multi-Step Zaps: The ability to chain multiple actions together from a single trigger to create complex, end-to-end workflows.
- AI Automation Tools: Built-in AI functions and agents (e.g., Zapier AI Workflows, Agents, and Chatbots) that can analyze, summarize, and generate content within Zaps.
- Data Tools (Tables and Interfaces): Built-in, no-code database (Tables) for storing and managing data, and custom front-end builders (Interfaces) for creating forms, portals, and dashboards to power workflows.
- Webhooks and Functions: Advanced capabilities that allow connection to virtually any API or the use of custom code blocks for highly tailored actions.
Who Can Use Zapier?
- Individuals and Solopreneurs: For managing personal productivity and streamlining administrative tasks.
- Startups and SMBs: To efficiently scale operations and reduce manual overhead without hiring developers.
- Enterprise Organizations: For IT and RevOps teams to safely govern and deploy automation across large, complex organizations.
- Specific Business Roles:
- Marketing: Automating lead capture, enrichment, and multi-channel campaigns.
- Sales: Streamlining lead routing, deal tracking, and follow-up sequences.
- Operations (RevOps): Connecting CRMs, ERPs, and data platforms for aligned revenue processes.
- HR: Automating employee onboarding/offboarding and internal support ticketing.
- IT: Managing system alerts, user provisioning, and support ticket resolution.
Why Is It Better Than Its Competitors?
- Largest Integration Ecosystem: Connects to more apps than most direct competitors, ensuring compatibility with niche and legacy tools.
- Inclusion of AI Tools: Offers powerful, built-in AI capabilities, agents, and chatbots without requiring separate, expensive AI subscriptions or complex API keys for basic use.
- Ease of Use & Accessibility: Features a truly no-code visual editor, allowing non-technical employees to build and deploy solutions quickly, minimizing IT bottlenecks.
- Platform Functionality: The inclusion of Zapier Tables (database) and Interfaces (front-end builder) makes it a comprehensive platform, not just a connector, allowing users to build entire systems, not just simple data transfers.
English
Zapier is the world’s leading no-code AI automation platform, empowering users to connect their cloud applications and orchestrate complex business workflows effortlessly. By utilizing a simple interface to define triggers and actions across over 8,000 supported apps, Zapier moves data, executes conditional logic, and deploys intelligent AI assistants to handle routine tasks 24/7. From automatically logging new leads in a CRM to generating comprehensive reports using AI, the platform ensures that every application in your tech stack works together seamlessly, driving massive efficiency gains and allowing teams to focus on strategic work over manual execution.
2012
San Francisco, CA, United States
Private
Zapier, Inc., is the trusted provider of mission-critical automation solutions for millions of users, from individual professionals to Fortune 500 enterprises like Meta, Adobe, and Spotify. We deliver unparalleled reliability with a guaranteed 99.99% execution reliability and are dedicated to enterprise security, holding strict SOC 2 Type II, SOC 3, and global data compliance (GDPR, CCPA) certifications. Our platform fosters a culture of innovation by placing the power of automation and transformative AI directly into the hands of business users, while providing IT oversight with features like shared workspaces, role-based permissions, and dedicated premier support services. We don’t just connect apps; we enable companies to scale their most valuable resource: their people’s time.
Free
₹0
MonthlyProfessional
₹2,741.13
MonthlyTeam
₹9,460.06
MonthlyEnterprise
Custom
MonthlyIs Zapier a completely free tool?
Zapier offers a robust Free plan that is available forever, but it is limited to 5 Zaps and single-step workflows. All advanced features, multi-step Zaps, and premium apps require a paid subscription.
What is the difference between a Zap and a Task?
A Zap is the automated workflow itself (e.g., “When X happens, do Y”). A Task is counted every time a Zap successfully executes an action. If a Zap runs an action for you, it consumes one task from your monthly limit.
Do I need to know how to code to use Zapier?
No. Zapier is a no-code/low-code platform built specifically for non-technical users. While it offers custom code capabilities (Functions) for advanced users, the core workflow builder is entirely visual and requires no programming knowledge.
How is Zapier different from simple native app integrations?
Native integrations only connect two specific apps. Zapier can connect three, four, or more apps in sequence, apply conditional logic, format data, and incorporate external tools like AI models, creating true end-to-end business process automation.
What is a 'Premium App' in Zapier?
Premium Apps (e.g., Salesforce, QuickBooks Online, PayPal) integrations that require a paid Zapier subscription (Professional plan or higher) to be used in a Zap, as they involve more complex or higher-value business data.
Is Zapier secure for handling sensitive data?
Yes. Zapier is trusted by large enterprises and maintains SOC 2 (Type II), SOC 3, GDPR, and CCPA compliance. It offers enterprise features like Single Sign-On (SSO) and role-based permissions to ensure data governance and secure deployment at scale.
Zapier has long been the market leader in the workflow automation space, primarily due to its vast application library and unparalleled ease of use for the non-technical consumer. While newer competitors have emerged with more feature-rich visual editors and a lower entry price for basic automation, Zapier’s sheer breadth of integration partners and its continued investment in built-in AI tools (Agents, Chatbots, and Canvas) solidify its position as the definitive AI orchestration platform. However, organizations with extremely high task volumes or very deep, complex internal data governance needs may find the cumulative cost or the platform’s core architectural limits a challenge, pushing them toward enterprise-grade Integration Platform as a Service (iPaaS) solutions.
Pros
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Accessible to non-technical users across the entire organization.
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Connects to an industry-leading 8,000+ apps and services.
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Built-in tools like Tables and Interfaces expand its capability beyond simple connection.
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Advanced logic (Filters/Paths) does not consume billable tasks.
Cons
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Can become costly very quickly for high-volume task users.
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The Free plan is very limited, only supporting single-step Zaps.
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Advanced logic, while available, can still have a steeper learning curve than simple Zaps.
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Lacks a native mobile application for building or detailed management.
Final Verdict
Zapier remains the gold standard for empowering citizen developers and enabling quick, scalable automation across the modern software stack. It is the perfect tool for any team looking to start its AI and automation journey immediately, offering a powerful balance of simplicity, connectivity, and enterprise-grade security.
CA Tushar Makkar
