What is wati.io?
Wati.io is a customer engagement platform built on the WhatsApp Business API, designed to help businesses automate and streamline communication with their customers. It enables companies to use WhatsApp for sales, support, and marketing through features like automated messaging, no-code chatbots, shared team inboxes, and broadcast campaigns.
Wati.io also supports integration with CRM systems, payment gateways, and analytics tools, making it easy to personalize and manage customer interactions at scale. Additionally, it offers tools like Click-to-WhatsApp ads, Instagram DM management, and WhatsApp product catalogs, making it especially valuable for small and medium-sized businesses looking to enhance customer experience and drive growth through messaging automation.
Why Choose Wati.io?
- WhatsApp Business API Integration
WATI.io is built on WhatsApp Business API, allowing businesses to communicate with customers on the world’s most popular messaging platform at scale. - Automation & Chatbots
It automates customer interactions with AI-powered chatbots and workflows, ensuring 24/7 support and fast responses to common inquiries. - Unified Team Inbox
WATI.io software provides a shared inbox where your team can collaboratively manage customer conversations, improving efficiency and response times. - CRM Integration
Easily integrate with CRM systems like Salesforce, HubSpot, and Zoho, allowing you to manage customer data and track interactions seamlessly.
Why is Wati.io better than its competitors?
Wati.io is superior to many of its competitors because it offers a complete, user-friendly solution built on the official WhatsApp Business API, ensuring secure and reliable communication. Unlike other platforms that often require technical expertise, Wati.io provides a no-code chatbot builder, allowing businesses to automate conversations effortlessly.
Its shared team inbox stands out by giving agents full context of customer history, which improves response quality and collaboration. Additionally, Wati.io integrates seamlessly with popular CRMs and marketing tools, enabling personalized engagement at scale.
Features like Instagram DM management, Click-to-WhatsApp ads, and WhatsApp product catalogs further enhance its versatility, making it a one-stop solution for businesses aiming to boost customer support, marketing, and sales through WhatsApp.
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Chinese, Hindi, Arabic, Bengali, Marathi, Bahasa Indonesia, Hebrew, Greek, Tamil, Kannada, Turkish, Punjabi, Telugu, Bosnian, Finnish, Gujarati
WATI.io is a comprehensive customer engagement platform built on the WhatsApp Business API, designed to help businesses manage and automate customer interactions at scale. It offers a suite of features including a shared team inbox, no-code chatbots, automated workflows, and broadcast messaging, enabling teams to collaborate efficiently and respond to customer inquiries promptly.
WATI.io also supports integrations with popular CRM and e-commerce platforms like Shopify, WooCommerce, HubSpot, and Zapier, allowing businesses to streamline their operations and enhance customer experiences.
The platform is particularly beneficial for small and medium-sized enterprises (SMEs) seeking to leverage WhatsApp for personalized communication without the complexity of traditional CRM systems. With its user-friendly interface and robust automation capabilities, WATI.io empowers businesses to deliver timely, relevant, and secure communication, fostering stronger customer relationships and driving growth.
2015
Hong Kong
Ken Yeung & Bianca Ho
WATI.io is a Hong Kong-based SaaS platform that empowers businesses to engage with customers through WhatsApp, leveraging the WhatsApp Business API. Founded in 2015 by Ken Yeung and Bianca Ho, WATI.io began as an AI-driven digital assistant for enterprises and evolved into a low-code customer engagement solution tailored for small and medium-sized businesses (SMBs).
The platform offers a suite of tools including shared team inboxes, no-code chatbots, automated workflows, and analytics, enabling businesses to automate customer interactions, enhance support efficiency, and deliver personalized experiences at scale.
WATI.io has expanded its reach to over 10,000 customers across 160+ countries, serving industries such as e-commerce, education, healthcare, and hospitality.
Headquartered at Unit 1307A2, 13/F, Lippo Sun Plaza, Tsim Sha Tsui, Hong Kong, WATI.io has raised a total of $35 million in funding over three rounds, with notable investors including Tiger Global Management, Peak XV Partners, and Shopify.
Growth
₹1999
3 Users Included MonthlyPro
₹4499
5 Users Included MonthlyBusiness
₹13499
5 Users Included MonthlyHow do I get started with WATI?
To begin using WATI, sign up for a free trial on their website. Once registered, you can set up your WhatsApp Business API account, configure your team inbox, and start automating customer interactions using their no-code chatbot builder.
How can I add more users to my WATI account?
If you’re on the Pro or Business plans, you can purchase additional user licenses.
Is my data secure with WATI?
Yes, WATI ensures data security by segregating your data from other customers and storing it in a separate database. Additionally, audit logs are captured for all user access activities.
How secure is WATI.io?
WATI.io takes data security seriously. It uses encryption protocols to protect customer data and ensures compliance.
WATI.io is a solid choice for businesses looking to enhance their WhatsApp communication with automation and CRM integration. Its user-friendly interface and affordable pricing make it particularly appealing to small and medium-sized enterprises. However, businesses seeking a comprehensive omnichannel solution or advanced customization may want to consider alternatives.
Pros
- User-Friendly Interface: WATI.io is praised for its intuitive design, allowing teams to manage WhatsApp communications efficiently without a steep learning curve.
- Robust Automation Features: The platform offers powerful automation tools, including chatbots and automated workflows, which streamline customer interactions and improve response times.
- Seamless CRM Integration: WATI.io integrates smoothly with popular CRM systems like HubSpot and Zoho, enabling businesses to manage customer data and interactions effectively.
- Affordable Pricing: Compared to some competitors, WATI.io offers competitive pricing, making it accessible for small to medium-sized businesses.
- Dedicated Customer Support: Users have reported responsive and helpful customer support, ensuring that any issues are addressed promptly.
Cons
- Limited Channel Support: WATI.io primarily focuses on WhatsApp, with limited support for other messaging platforms, which may not suit businesses seeking omnichannel communication solutions.
- Occasional Platform Glitches: Some users have experienced occasional bugs and performance issues, which can disrupt workflow.
- Limited Customization Options: While the platform offers various features, some users feel that customization options are limited, particularly for advanced users.
- Pricing Concerns for Scaling Businesses: As usage scales, the pricing may become a concern for growing businesses, especially when compared to competitors offering more flexible pricing models.
CA Tushar Makkar
